PROLEARN
LEARNING PLATFORM
THE BRIEF
Role & responsibilities
To deliver a groundbreaking learning platform designed to revolutionise the way users approach their professional development. The solution should consolidate all training methods and courses from across the businesses in one accessible location, empowering users to self-regulate their training and career progression. With personalised training suggestions and valuable key data, users can make informed decisions about their learning paths, ensuring they stay on track to achieve their career goals.
As the Lead Product Designer, I was brought in to spearhead the experience and visual aspects of the project. My goal was to improve the user experience, streamline the company wide self-learning process, and increase employee engagement. I led a team of three experience designers, a product manager, and two developers.
Discovery & Research
Define Objectives & Vision
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Identify the core purpose of the app: to provide a highly personalised, interactive, and adaptive learning experience for professionals.
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Define the visual strategy.
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Establish KPIs, such as user engagement rates, completion rates, and skill mastery improvements.
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User & Market Research
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User Personas: Conduct in-depth interviews and surveys with professionals across industries to understand their pain points, learning habits, and digital preferences.
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Competitor Analysis: Analyse top e-learning platforms (Coursera, Udemy, LinkedIn Learning) to identify gaps in the market.
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Trends & Innovations: Explore cutting-edge learning methodologies such as AI-driven personalisation, microlearning, gamification for immersive training.
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Key Insights
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Professionals prefer flexible, on-the-go learning experiences that fit into their busy schedules.
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Adaptive learning paths increase engagement by catering to individual skill levels and goals.
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Gamification and real-world applications enhance motivation and knowledge retention.
Design Process
​​Defining the Core Features:
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AI-Powered Learning Paths – The app dynamically adjusts content based on user progress and preferences.
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Microlearning Modules – Short, interactive lessons designed for learning in 5-10 minute sessions.
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In-depth learning - Longer term courses/ lessons designed for more in-depth learning programs.
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Gamification & Rewards – Badges, micro-tests, leaderboards, and real-world rewards to drive motivation.
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Peer Learning – Discussion forums, mentorship programs, and challenges.
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Onboarding Experience: Personalized skill assessment → AI-generated learning path → Goal setting.
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Daily Engagement: Push notifications for new lessons, peer challenges, and streak tracking.
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Progress Evaluation: Interactive quizzes, projects, and certifications.
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Prototyping:
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We created wireframes and interactive prototypes, which we tested with a sample group of 25 users.
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Users responded positively to the predictive search and AI recommendations, completing orders 20% faster.
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Initial feedback revealed that simplifying the learning process made the experience feel “smoother and quicker.”
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​Collaboration:
I worked closely with the designers, developers, and key stakeholders to ensure the design aligned with technical feasibility, the needs of the business as well as being easy to use and visually appealing to end users. We iterated quickly, adjusting the design based on user feedback and developer input.
