Welcome.
I'm a Product Design Director with over a decade of experience leading design at the intersection of strategy, research, and craft. I've shaped digital products and experiences for some of the world's most recognised organisations — from Legal & General and AstraZeneca to BT Global and Van Cleef & Arpels — across fintech, healthcare, enterprise technology, luxury, and education.
I work at Director level across in-house, agency, and consultancy engagements, leading cross-functional teams, driving design strategy, and delivering work that creates measurable impact for businesses and the people who use their products.
Based in Southeast Asia. Open to opportunities across the region, fully remote, and in Europe.
Below is some of that work.
My Portfolio.
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Latest Insights.
Services.
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
Design Strategy & Vision
Helping a client define the overall design direction for a product, brand, or digital experience. This means auditing what exists, identifying the gaps, and building a clear roadmap — so the team knows not just what to design, but why.
UX/Product Design Leadership
Taking ownership of the end-to-end user experience on a product — from research and wireframing through to final UI — often stepping in as a senior design lead on projects where the client lacks that level of seniority in-house.
Team Building & Design Process Consultancy
Helping clients build, structure, or upskill their internal design teams. This includes hiring guidance, establishing workflows, introducing design thinking practices, and generally getting a design function to operate how it should.
Trusted By Brands.
Global Clientele