Welcome.
I'm a Product Design Director with over two decades of experience leading design at the intersection of strategy, research, and craft. I've shaped digital products and experiences for some of the world's most recognised organisations, from Legal & General and AstraZeneca to BT Global, Van Cleef & Arpels, and Jaguar Land Rover. Across fintech, healthcare, enterprise technology, luxury, education and automotive. I am currently focused on helping organisations integrate AI into design operations, building workflows that accelerate output without sacrificing strategic depth.
I work at Director level across in-house, agency, start-ups, and consultancy engagements, embedded alongside teams, accountable for the quality and direction of the work, and focused on outcomes that matter beyond the screen.
Open to hybrid, fully remote, full-time and contract opportunities across Europe and Southeast Asia.
My Portfolio.
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Latest Insights.
Services.
Design Strategy & Vision
Helping a client define the overall design direction for a product, brand, or digital experience. This means auditing what exists, identifying the gaps, and building a clear roadmap — so the team knows not just what to design, but why.
UX/Product Design Leadership
Taking ownership of the end-to-end user experience on a product — from research and wireframing through to final UI — often stepping in as a senior design lead on projects where the client lacks that level of seniority in-house.
Team Building & Design Process Consultancy
Helping clients build, structure, or upskill their internal design teams. This includes hiring guidance, establishing workflows, introducing design thinking practices, and generally getting a design function to operate how it should.