AI

There's a moment every UX designer knows well. You're staring at a mountain of user feedback, a dozen half-finished prototypes, and a deadline that's closer than it has any right to be. You know the design isn't quite right, but you're not sure why. And you definitely don't have time to run another round of user testing to find out. This is where AI stops being a buzzword and starts being genuinely useful. I want to be upfront about something. I was sceptical. For a while, I