I'll be honest with you. I am genuinely, embarrassingly excited about the 2026 World Cup. Not necessarily all of England's squad choices. We won't get into that. But come June, I will be glued to every match, probably shouting at a screen somewhere and pretending I knew Tuchel's tactics all along. So when I started seeing articles about the eye-watering costs fans are facing, and then watched a BBC News report on New York essentially suing FIFA over the whole thing, I couldn'

Let's start with a number: somewhere between 15 and 20% of the global population is neurodivergent. That's not a niche. That's not an edge case. That's roughly one in six people sitting in your user research sessions, abandoning your checkout flows, quietly giving up on your app and going somewhere else because the experience was just too much to deal with. I'm writing this as a parent of a neurodivergent little monkey, and, now due to that little monkey and her struggles, I