I'm in the middle of a move right now. Another chapter, another life adventure, and rather than sit twiddling my thumbs in the gap between the old life and the next one, I took on a small design project to fill it. A quick one, a week or three, just enough to keep my hands busy while everything I own sits in cardboard boxes. And it was somewhere in the research for that client, knee-deep in competitor sites and the usual inspiration trawl, that I started noticing the same thi

Let's start with a number: somewhere between 15 and 20% of the global population is neurodivergent. That's not a niche. That's not an edge case. That's roughly one in six people sitting in your user research sessions, abandoning your checkout flows, quietly giving up on your app and going somewhere else because the experience was just too much to deal with. I'm writing this as a parent of a neurodivergent little monkey, and, now due to that little monkey and her struggles, I

There's a moment every UX designer knows well. You're staring at a mountain of user feedback, a dozen half-finished prototypes, and a deadline that's closer than it has any right to be. You know the design isn't quite right, but you're not sure why. And you definitely don't have time to run another round of user testing to find out. This is where AI stops being a buzzword and starts being genuinely useful. I want to be upfront about something. I was sceptical. For a while, I