I'm in the middle of a move right now. Another chapter, another life adventure, and rather than sit twiddling my thumbs in the gap between the old life and the next one, I took on a small design project to fill it. A quick one, a week or three, just enough to keep my hands busy while everything I own sits in cardboard boxes. And it was somewhere in the research for that client, knee-deep in competitor sites and the usual inspiration trawl, that I started noticing the same thi