Most of us have used a product and thought, "who on earth designed this?" A button you can't find, a checkout process that takes seventeen steps, an app that feels like it was built for a very specific type of robot and nobody else. It's maddening. And yet, teams pour months into building these things. The culprit, more often than not, is designing for features instead of people. This is where design thinking comes in. Not as some mystical creative discipline reserved for peo

There's a moment every UX designer knows well. You're staring at a mountain of user feedback, a dozen half-finished prototypes, and a deadline that's closer than it has any right to be. You know the design isn't quite right, but you're not sure why. And you definitely don't have time to run another round of user testing to find out. This is where AI stops being a buzzword and starts being genuinely useful. I want to be upfront about something. I was sceptical. For a while, I